Get more from your Google Shopping Ads.
KIPLAR CSS gives your existing Shopping bids more auction power, helping you win more traffic or improve efficiency without increasing spend. Your campaigns, history and account ownership stay unchanged.
Trusted by growing e-commerce brands
More bidding power. Same campaigns. No rebuild.
KIPLAR CSS changes the economics behind your existing Google Shopping Ads without forcing you to start again. More of each bid works in the auction, while your campaigns, history and control stay exactly where they are.
Google’s own CSS
Google Shopping’s default CSS keeps 20% of the bid before it enters the auction.
With KIPLAR CSS
With KIPLAR CSS, the full bid competes, giving every euro more auction power without increasing spend.
Make the same Shopping budget work up to 25% harder.
Google Shopping’s default CSS keeps 20% of the bid before it enters the auction. With KIPLAR CSS, the full bid competes, giving every euro more auction power without increasing spend.
The 20% CSS margin translates into up to 25% more bidding power. The effect on CPC, traffic and revenue depends on your bids, competition and campaign setup.
See how much more auction value your current budget could carry.
Potential additional auction value per month
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without increasing your Shopping budget
Enter your monthly Shopping spend to see the scale of the CSS advantage.
Why do businesses choose KIPLAR as their CSS Partner?
Six reasons e-commerce brands run their Google Shopping through the KIPLAR CSS.
Start free Premium CSS trialAffordable pricing
€18.99/month per Merchant Center account, with as many countries as you need and no hidden fees (excl. VAT). Among the lowest CSS prices in Europe.
25% more bidding power
A competitor using Google Shopping may need to bid €1.00 to match the auction strength of your €0.80 bid through KIPLAR CSS. There is no rebate to claim: the benefit happens before the bid reaches the Shopping auction.
Expert support
Email support answered within 1 business day, a personal account manager for every customer, plus direct access to Google’s support team.
Available in every CSS country
KIPLAR operates as a Google CSS Partner across eligible European Shopping markets and the UK – one account covers as many countries as you need.
No campaign rebuild
Changing CSS is not an account migration: no new Google Ads account, no campaign rebuild, no loss of campaign history. Your existing setup keeps running while the auction mechanics behind Shopping change.
You keep full control
Your accounts, your data, your campaigns. We sit behind the scenes – you keep the customer relationship and every metric.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Switch CSS without rebuilding your Shopping setup.
KIPLAR handles the change around your existing Merchant Center and campaigns. Your team keeps control while the CSS relationship is updated.
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Create your account and add your shop
Sign up in our partner portal, enter your webshop details and complete a few simple onboarding steps.
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We check eligibility and the current setup
We confirm the markets you advertise in, review the Merchant Center structure and check whether the account is currently represented by Google Shopping or another CSS.
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You approve the switch in Merchant Center
KIPLAR initiates the CSS change and your Merchant Center admin approves the request. If the account is currently on Google Shopping CSS, the switch can complete immediately after approval; moving from another CSS can take longer depending on its grace period.
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Your campaigns keep running under KIPLAR CSS
The existing Shopping setup stays in place while the new CSS relationship takes effect. We then monitor auction and campaign performance against the baseline and decide how best to use the additional bidding advantage.
Simple, transparent pricing
No hidden fees or inflexible contracts. The 25% advantage typically pays for itself many times over.
Any number of countries per account · all prices excl. VAT
- Up to 25% more bidding power on Google Shopping
- 30-day free trial included
- No campaign rebuild, no downtime
- Email support answered within 1 business day
- Every European CSS market
- Dedicated account manager
Nothing is charged during the free trial. Cancel anytime.
Managing multiple shops or need help deciding? Talk to our team
The team
The people who plan, run and report your marketing – all of them on our own team, none outsourced.
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Dmytro Terziohlo
Co-founder, Marketing Director
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Boyka Tyutyunarova
Co-founder, COO
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Mykola Novodran
Project Manager
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Valentina Zadorozhna
PPC Specialist
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Vasilena Filipova
PPC Specialist
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Aleksandrina Yordanova
Project Manager
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Borislava Hristova
Retention Marketing Specialist
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Yoana Kartcheva
PPC Specialist
Questions, answered
€18.99/month per Merchant Center account, however many countries it covers – one flat fee, no commission, no percentage of your ad spend, no setup costs, whatever your Shopping budget. Prices are shown excl. VAT; VAT is added at checkout based on your billing country. That makes KIPLAR one of the lowest-priced CSS partners in Europe, where many charge €39+/month or take a cut of your sales. Your first month is free with a 30-day trial.
A Comparison Shopping Service represents retailers in Google Shopping. Google Shopping is one CSS option; KIPLAR CSS is an alternative for merchants advertising in eligible European markets. Your ads look and behave identically – the only visible change is a small “By KIPLAR” label under the ad in place of “By Google”.
Google confirms that its own CSS deducts a fixed percentage margin before the merchant bid enters the auction. KIPLAR CSS uses a different commercial model, allowing more of the nominal bid to compete directly: through Google Shopping a €1.00 bid carries €0.80 into the auction, through KIPLAR CSS the full €1.00 competes – up to 25% more bidding power for the same budget.
It is not a 1:1 discount on your invoice. Keeping bids unchanged gives your Shopping campaigns more auction strength – more room for impressions, clicks and sales without adding media spend. Or take it as efficiency: lower the nominal bid while maintaining similar auction competitiveness. The effect on CPC, traffic and revenue depends on your bids, competition and campaign setup.
No rebuild is required. The existing Merchant Center can be switched to another CSS while your Google Ads campaigns and historical account data remain in place. The switch is approved by your Merchant Center administrator.
You sign up, KIPLAR initiates the CSS change and your Merchant Center admin approves the request. If the account is currently on Google Shopping CSS, the switch can complete immediately after approval; moving from another CSS can take longer depending on its grace period. Ads keep running throughout.
Google currently lists 21 CSS program markets across Europe, including Germany, France, Italy, Spain, the Netherlands, Poland, Romania and the United Kingdom. KIPLAR CSS can place your ads wherever the program runs.
Merchant Center shows which CSS providers are allowed to advertise your products, and Google also provides CSS activity data. We additionally compare campaign performance against the pre-switch baseline to see how the economics change.
Yes. Your Google Ads and Merchant Center accounts stay yours, you keep the customer relationship, and every metric stays in your dashboards. KIPLAR sits behind the scenes as the CSS – we never take over your campaigns.
No meaningful effect. Shoppers focus on the image, title, price, and store name; the small “By [CSS]” line barely registers. Large-advertiser tests show the difference is negligible either way.
No. You keep the same Google Shopping Ads support for policy, disapprovals, and account issues. On top of that, you get KIPLAR’s own email support answered within 1 business day, a personal account manager, and access to Google’s dedicated CSS partner support channel.
Yes. The advantage applies to both Performance Max and Standard Shopping – anything serving product listings in Google Shopping benefits from the removed margin.
You’re never locked to one CSS, but only one serves a given Merchant Center and Google shows whichever account performs best. So the clean, reliable way to capture the advantage is a straight CSS switch rather than splitting across accounts.
Yes. Manage as many webshops and countries as you like from one partner portal; billing is €18.99/month per Merchant Center account (excl. VAT), however many countries it covers. Multi-country and multi-store merchants run everything in one place.
Yes. KIPLAR CSS can be used as a standalone service while your own team or another partner continues managing the campaigns. If needed, KIPLAR can also manage the feed, Merchant Center and Google Shopping strategy alongside the CSS.
No long lock-in. Start with a 30-day free trial and cancel anytime – if KIPLAR isn’t right for you, switch back to Google’s CSS or another partner whenever you want.
The same 25% advantage every certified partner gets, at one of the lowest flat prices on the market, with a switch that needs no campaign rebuild, expert support, and full transparency – your accounts, your data, your campaigns. No commission on sales, no hidden fees.