The same Google Shopping ads. 20% cheaper per click.
Move your Shopping campaigns to the KIPLAR CSS and Google rebates 20% of every click – same products, same placements, same control. Migration in 1–2 days, no campaign rebuild.
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Switch to KIPLAR as your CSS and get 25% more from every click.
Google takes a margin on every Shopping click. With a certified CSS partner like KIPLAR, that margin disappears and your bids carry 25% more weight in the auction.
Google’s own CSS
By default, your Shopping ads run through Google’s own CSS, which takes a margin from every bid before the auction.
With KIPLAR CSS
When KIPLAR submits your ads as a certified CSS partner, the Google margin disappears. Your bid carries its full weight in the auction, 25% more effective.
Trusted by growing e-commerce brands
See how much you could save
Enter your current Google Shopping numbers and see what the KIPLAR CSS advantage could mean for your bottom line.
Keep your bids. The CSS advantage wins you roughly 25% more clicks for the same budget – more reach at the same spend. Real volume can fluctuate with auction dynamics.
The 25% CSS bid advantage is an auction-weight advantage in Google’s second-price auction, not a guaranteed 1:1 CPC discount on your invoice. Real impact depends on auction competitiveness, bid strategy, and query volume.
Why do businesses choose KIPLAR as their CSS Partner?
Six reasons 11,000+ e-commerce brands run their Google Shopping through the KIPLAR CSS.
Start free Premium CSS trialAffordable pricing
Plans start from €29/month for your first country, plus €19/month per additional country, with no hidden fees (excl. VAT). Among the lowest CSS prices in Europe.
True 25% advantage on Google Shopping
Google rebates the margin it takes on every Shopping click when you run through a CSS partner, so your bid carries its full weight in the auction – up to 25% more effective.
Expert support
Premium support via chat or email, plus direct access to Google’s support team.
Available in all 23 CSS countries
With a 30-day free trial and no cancellation period – cancel anytime.
No campaign rebuild
It’s a back-end change in Merchant Center. Structure, bids, history and performance data all stay exactly where they are.
You keep full control
Your accounts, your data, your campaigns. We sit behind the scenes – you keep the customer relationship and every metric.
What e-commerce teams say about the KIPLAR CSS
Honest feedback from founders, growth leads, and marketing teams running Google Shopping across Europe – many of whom stay with us long after migration.
“Switching to the KIPLAR CSS took a single day and our Shopping CPC dropped about 20% almost overnight. Same campaigns, same products, same placements – we just get noticeably more clicks for the same monthly budget. It genuinely paid for itself in the first week.”
“We were sceptical that a CSS partner could make a real difference, but the whole switch was completely painless. Zero disruption – same Google Ads account, same structure, same team running it. The only thing that changed is that every click now costs us less.”
“The migration was handled end to end by the KIPLAR team, so we didn’t have to touch or rebuild a single campaign. Everything kept running exactly as before and the savings started showing up immediately. Easily the simplest optimisation we’ve made all year.”
“Support is genuinely fast and helpful whenever we have a question, and it never feels like we’re just a ticket number. The monthly savings covered the subscription many times over in the very first month, and they’ve kept climbing since.”
“Our Shopping traffic went up by roughly 25% for exactly the same spend, which for us meant a real jump in revenue without touching the budget. The KIPLAR team made the whole thing painless and were upfront about what to expect from day one.”
“Transparent pricing, no long contracts, and an actual person to talk to – exactly what a small store like ours needs. We can cancel anytime, but there’s simply no reason to. It’s become one of those tools we don’t think twice about.”
“What I appreciate most is that we kept full control of our own Google Ads account. KIPLAR sits quietly behind the scenes as our CSS and just lowers the cost per click. Our data, our campaigns and our customer relationships all stay ours.”
“We were live within 24 hours and the CPC advantage was already visible in the data within the same week. No drawn-out onboarding, no rebuild, no downtime. For the price, the return has been a genuine no-brainer for our team.”
“Switching to the KIPLAR CSS took a single day and our Shopping CPC dropped about 20% almost overnight. Same campaigns, same products, same placements – we just get noticeably more clicks for the same monthly budget. It genuinely paid for itself in the first week.”
“We were sceptical that a CSS partner could make a real difference, but the whole switch was completely painless. Zero disruption – same Google Ads account, same structure, same team running it. The only thing that changed is that every click now costs us less.”
“The migration was handled end to end by the KIPLAR team, so we didn’t have to touch or rebuild a single campaign. Everything kept running exactly as before and the savings started showing up immediately. Easily the simplest optimisation we’ve made all year.”
“Support is genuinely fast and helpful whenever we have a question, and it never feels like we’re just a ticket number. The monthly savings covered the subscription many times over in the very first month, and they’ve kept climbing since.”
“Our Shopping traffic went up by roughly 25% for exactly the same spend, which for us meant a real jump in revenue without touching the budget. The KIPLAR team made the whole thing painless and were upfront about what to expect from day one.”
“Transparent pricing, no long contracts, and an actual person to talk to – exactly what a small store like ours needs. We can cancel anytime, but there’s simply no reason to. It’s become one of those tools we don’t think twice about.”
“What I appreciate most is that we kept full control of our own Google Ads account. KIPLAR sits quietly behind the scenes as our CSS and just lowers the cost per click. Our data, our campaigns and our customer relationships all stay ours.”
“We were live within 24 hours and the CPC advantage was already visible in the data within the same week. No drawn-out onboarding, no rebuild, no downtime. For the price, the return has been a genuine no-brainer for our team.”
From sign-up to saving in under 24 hours
Four simple steps. No calls needed. Start your free trial and see the results on your own campaigns.
Create your account
Sign up in our partner portal. Takes about two minutes.
Add your shop
Enter your webshop details and complete a few simple onboarding steps.
We verify your setup
Our team checks everything is configured correctly. Usually within a few hours.
Start saving on every click
Your Merchant Center migrates to the KIPLAR CSS. Your campaigns keep running, with stronger bids.
Simple, transparent pricing
No hidden fees or inflexible contracts. The 25% advantage typically pays for itself many times over.
+ €19/month per additional country · all prices excl. VAT
- 25% bid advantage on Google Shopping
- 30-day free trial included
- 24-hour migration, zero downtime
- Premium Google support
- 23 European markets
- Dedicated account manager
No credit card required. Cancel anytime.
Managing multiple shops or need help deciding? Talk to our team
Questions, answered
€29/month for your first country, then €19/month for each additional country – one flat fee, no commission, no percentage of your ad spend, no setup costs, whatever your Shopping budget. Prices are shown excl. VAT; VAT is added at checkout based on your billing country. That makes KIPLAR one of the lowest-priced CSS partners in Europe, where many charge €39+/month or take a cut of your sales. Every plan starts with a 30-day free trial.
A Comparison Shopping Service is the channel that feeds your products into Google Shopping. By default Google uses its own CSS; KIPLAR is a certified partner you switch to instead. Your ads look and behave identically – the only visible change is a small “By KIPLAR” label under the ad in place of “By Google”.
Google takes a 20% margin on every Shopping click routed through its own CSS, so a €1.00 bid only carries €0.80 into the auction. Through KIPLAR that margin disappears and your full €1.00 competes – mathematically 25% more bidding power for the same budget. You decide whether to take it as lower CPCs or more clicks.
It’s not a guaranteed 1:1 discount on your invoice. It’s an auction-weight advantage in Google’s second-price auction: your bids compete harder, which usually shows up as lower average CPC, more clicks, or both. Real impact depends on competition, bid strategy, and query volume.
No. Switching CSS is a back-end change in Merchant Center. Your campaigns, bids, structure, history, and quality score stay exactly as they are – nothing is reset and there’s no downtime.
Usually 1–2 business days. You sign up, we request the CSS switch on your Merchant Center, and you approve it from an admin email. Ads keep running throughout; the “By KIPLAR” label appears once it’s live.
All 23 CSS-eligible countries across the EEA, plus the UK and Switzerland. Wherever Google’s CSS program runs, KIPLAR can place your ads.
Yes. Your Google Ads and Merchant Center accounts stay yours, you keep the customer relationship, and every metric stays in your dashboards. KIPLAR sits behind the scenes as the CSS – we never take over your campaigns.
No meaningful effect. Shoppers focus on the image, title, price, and store name; the small “By [CSS]” line barely registers. Large-advertiser tests show the difference is negligible either way.
No. You keep the same Google Shopping Ads support for policy, disapprovals, and account issues, and you gain KIPLAR’s own support by chat and email, plus access to Google’s dedicated CSS partner support channel.
Yes. The advantage applies to both Performance Max and Standard Shopping – anything serving product listings in Google Shopping benefits from the removed margin.
You’re never locked to one CSS, but only one serves a given Merchant Center and Google shows whichever account performs best. So the clean, reliable way to capture the advantage is a straight CSS switch rather than splitting across accounts.
Yes. Manage as many webshops and countries as you like from one partner portal; billing is €29/month for your first country and €19/month for each additional country (excl. VAT). Multi-country and multi-store merchants run everything in one place.
No long lock-in. Start with a 30-day free trial and cancel anytime – if KIPLAR isn’t right for you, switch back to Google’s CSS or another partner whenever you want.
The same 25% advantage every certified partner gets, at one of the lowest flat prices on the market, with fast migration, expert support, and full transparency – your accounts, your data, your campaigns. No commission on sales, no hidden fees.
Start paying 20% less on Google Shopping
Tell us your monthly Shopping spend and we’ll show you the exact saving – migration in 1–2 days, no campaign rebuild.