Google Comparison Shopping Service

The same Google Shopping ads — 20% cheaper per click

KIPLAR is a Google CSS partner. Move your Shopping campaigns to our CSS and Google rebates 20% of every click — so the same budget buys up to 25% more traffic. No campaign rebuild, no compromise on visibility.

Google Verified Comparison Shopping Service partner

Cost per click on Google Shopping

Default Google CSS€0.50
KIPLAR CSS€0.40
−20% on every Shopping click, same placements
−20%CPC on Shopping
+25%clicks, same budget
1–2 dto full migration
🇪🇺 🇬🇧EU & UK coverage
Profit calculator

Calculate your full upside with KIPLAR CSS

Enter your current Google Shopping numbers and see what 20% lower CPC is worth — as money saved or as extra revenue.

Spend less

Saved per month€2,000
Saved per year€24,000

Same traffic, 20% lower CPC

OR

Get more

Extra revenue / month€9,625
Extra revenue / year€115,505

Extra clicks / month+3,846

Illustrative. A CSS partner delivers ~20% lower CPC — about 25% more clicks for the same budget. Extra revenue = extra clicks × conversion rate × AOV. Actual results vary by auction dynamics and product mix.

How it works

Three steps. No campaign rebuild.

Switching to a CSS partner is a back-end change in Google Merchant Center. Your campaigns, structure, bids and history stay exactly as they are.

Step 1

Connect Merchant Center

You grant KIPLAR CSS access to your existing Google Merchant Center — read-only setup, takes minutes.

Step 2

We migrate the feed

We move your product feed under the KIPLAR CSS. Your Shopping ads keep running through it — same products, same positions.

Step 3

You pay 20% less

From day one, Google applies the CSS rebate to every Shopping click. You track the saving directly in your own account.

The difference

Google Shopping vs. KIPLAR CSS

Default Google CSS
KIPLAR CSS
Cost per click
Full price
−20%
Ad placements & visibility
Same
Same
Campaign rebuild needed
None
Setup & migration
DIY
Done for you
Dedicated support
None
Account manager

Why merchants switch to KIPLAR CSS

Lower cost, same revenue

Cut up to 20% off your Shopping CPC without touching anything that drives sales.

More clicks per euro

Reinvest the saving and the same budget delivers roughly 25% more qualified traffic.

Zero disruption

No new campaigns, no lost history, no change to how your ads look or perform.

Fast migration

Most stores are live on the KIPLAR CSS within 1–2 business days. We handle the setup.

EU & UK coverage

Full support for cross-border Shopping campaigns across European markets.

Real human support

A dedicated account manager — not a ticket queue — backed by KIPLAR's performance team.

FAQ

Common questions

A CSS is a Google-approved partner that submits your product feed to Google Shopping. Running ads through a CSS partner like KIPLAR earns a 20% rebate on the cost per click Google charges — so you pay less for the same placements.

No. Your Shopping ads appear in the same positions, on the same Google results pages, with the same products. The only difference is a lower cost per click.

Google applies a 20% discount to the auction CPC for clicks delivered through a CSS partner. In practice that means roughly 20% lower Shopping CPC, or about 25% more clicks for the same budget.

Most stores are switched to the KIPLAR CSS within 1–2 business days. We handle the Merchant Center setup; your campaigns, structure and history stay intact.

KIPLAR CSS operates across the EU and the UK, with full support for cross-border Shopping campaigns.

Start paying 20% less on Google Shopping

Tell us your monthly Shopping spend and we'll show you the exact saving — migration in 1–2 days, no campaign rebuild.